I'm JP LeBlanc. tinycto is what I've got to show for it.
I've spent twenty-five years running engineering orgs, and I'm SVP Engineering at Ada now. tinycto is what that cost me, written down so you don't have to pay full price for it too.
I've been the first engineer, the fifth manager, and the executive holding the pager when a two-person startup's scrappy habits stopped working at two hundred people. Hired badly more than once, and learned the hard way what the bar actually has to be. Shipped the wrong thing quickly, the right thing too slowly, and eventually noticed those are the same failure wearing different clothes.
None of that's a reason to trust me. The reason is I still do the work. Running engineering at Ada, sure, but also building a dozen small products on the side. Not a hobby. An engineering leader who stops shipping starts giving advice they can't defend anymore.
tinycto exists because most engineering-leadership writing is either a war story with no principle attached, or a principle with no scar tissue behind it. I got tired of choosing. Every lesson here is the version I'd actually hand a new lead on their first difficult Tuesday.
Currently shipping
Small batches, or nothing else matters. I don't just teach that, I test it against myself: twelve products, most of them solo, most of them small enough to actually finish.
Étincel
AI publishing platform.
OpenAtelier
Manuscript editing platform.
Manuscrit
Book extraction and manuscript generation.
Glyfo
Live design token management.
OpenPostern
SaaS vendor security monitoring.
OODLC
Team outcomes delivery platform.
Agent-Led Strategy
Autonomous growth operations sandbox.
Zombie Rebuild
Website refresh service.
Tiny Etiquette
Thoughtful products around modern manners.
Society of Mysteries
Mystery party experience kits.
AIStoryHub
AI-powered writing platform.
DottedBlock
AI performance intelligence platform.
“Did the last thing you shipped actually work, or did you just finish planning it and move on?”
That question is the whole argument behind The Output Trap: organisations reward the appearance of progress because it's easier to measure than the outcome itself. Most of what's on this site is downstream of taking that question seriously.
Say hello
Or start with lesson one.