I'm JP LeBlanc. tinycto is what I've got to show for it.

I've spent twenty-five years running engineering orgs, and I'm SVP Engineering at Ada now. tinycto is what that cost me, written down so you don't have to pay full price for it too.

I've been the first engineer, the fifth manager, and the executive holding the pager when a two-person startup's scrappy habits stopped working at two hundred people. Hired badly more than once, and learned the hard way what the bar actually has to be. Shipped the wrong thing quickly, the right thing too slowly, and eventually noticed those are the same failure wearing different clothes.

None of that's a reason to trust me. The reason is I still do the work. Running engineering at Ada, sure, but also building a dozen small products on the side. Not a hobby. An engineering leader who stops shipping starts giving advice they can't defend anymore.

tinycto exists because most engineering-leadership writing is either a war story with no principle attached, or a principle with no scar tissue behind it. I got tired of choosing. Every lesson here is the version I'd actually hand a new lead on their first difficult Tuesday.

Currently shipping

Small batches, or nothing else matters. I don't just teach that, I test it against myself: twelve products, most of them solo, most of them small enough to actually finish.

2026

Étincel

AI publishing platform.

2026

OpenAtelier

Manuscript editing platform.

2026

Manuscrit

Book extraction and manuscript generation.

2026

Glyfo

Live design token management.

2026

OpenPostern

SaaS vendor security monitoring.

2026

OODLC

Team outcomes delivery platform.

2026

Agent-Led Strategy

Autonomous growth operations sandbox.

2026

Zombie Rebuild

Website refresh service.

2025

Tiny Etiquette

Thoughtful products around modern manners.

2025

Society of Mysteries

Mystery party experience kits.

2024

AIStoryHub

AI-powered writing platform.

2018

DottedBlock

AI performance intelligence platform.

“Did the last thing you shipped actually work, or did you just finish planning it and move on?”

That question is the whole argument behind The Output Trap: organisations reward the appearance of progress because it's easier to measure than the outcome itself. Most of what's on this site is downstream of taking that question seriously.

Say hello

Or start with lesson one.